Squawka, the London-based football media company, have announced their content has now been viewed organically over 1.5 billion times in 2015 – a 45% increase from the same period in 2014.
Spanning its leading site – Squawka.com, apps and distributed media channels, Squawka now counts itself as one of the fastest-growing independent media companies catering to millennial males.
The company has also posted record revenues for the period and today announced the appointment of Graeme Tottle as Squawka’s first Chief Revenue Officer. Tottle, who was previously Managing Director of Rightster, has a proven record of revenue growth having also held senior positions at EMAP, ad2one, BBC Worldwide and Time Out.
Graeme Tottle said, “Everyone in the digital sports world has been aware of the spectacular growth of Squawka over the last couple of years and I’ve been watching the company closely for many months – it’s a rare opportunity and I’m excited by the challenge of building a strong and successful proposition for our commercial partners.”
Squawka’s multi-award winning work with blue chip brands connects and creates resonant content for the large audience the team have built – primarily focusing on premium football content. Recent campaigns have been successfully deployed for Virgin Media, Unibet, SkySports and DHL and Tottle’s arrival coincides with additions to the Squawka commercial team across the Programmatic and Branded Content divisions.
Squawka CEO & Co-Founder Sanjit Atwal said, “We have spent the last few years focusing on how we organically grow our share of voice among global football fans and to hit 1.5 billion content views is an amazing achievement which is testament to the great work the team have put in. It’s a real coup for us to have Graeme in to focus our monetisation strategy and we can see he shares our passion for creating successful long-term brand partnerships.”
Squawka are one of the world’s fastest growing digital media and entertainment businesses in football. Over 6 million fans worldwide view our content every day and our web and mobile platforms have been used over 130 million times in 2015 with dwell times of up to 20 minutes. Squawka’s proprietary technology beautifully visualises millions of data points to help fans better understand the game they love. The data and graphics also fuel cutting edge editorial and social media content: a unique proposition in a sport that is consumed by billions around the world.
For advertising & partnership enquiries, please contact Graeme Tottle on [email protected] – 0207 947 4134
For more information contact CEO Sanjit Atwal:
0207 947 4135